13400 Sabre Springs Pkwy #145, San Diego, CA 92128

About Us

Independence is our priority.

Michael J. Lucia & Associates is a San Diego based financial management firm that provides individuals and business owners with financial, investment and insurance services through Brokers International Financial Services, LLC. With over two decades of dedicated service to our clients, we are keenly positioned to help you plan for your financial future.

The Team

Michael Lucia

Michael J. Lucia

With an expansive and successful track record, Michael J. Lucia has been providing comprehensive financial management services to investors and business owners since 1992. Michael believes that his success—as well as the clients’ success—is built on quality relationships. His business beliefs center around establishing and maintaining these client relationships, and offering meaningful and sound investment advice. According to Mr. Lucia, “without a quality relationship, investment advice and strategies are a dime a dozen.”

Mr. Lucia’s client-centric practice is all about understanding an investor’s challenges—personal, professional and financial. He believes that by understanding these various challenges, he makes better investment decisions for clients and avoids unsuitable financial products or vehicles that may not be appropriate for their goals or risk tolerance.

Michael offers securities and investment advisory services through Brokers International Financial Services, LLC, member FINRA & SIPC. Brokers International Financial Services, LLC and Michael J. Lucia & Associates are not affiliated. CA Insurance License #0A94540

Sandy Lucia Mavity
Chief Operations Manager

Erica Luchetti
Executive Assistant

Julie Njaa
Marketing Coordinator

Cheri L. Blair

Financial Advisor

Cheri L. Blair has been serving and empowering women, pre-retirees and retirees, business owners and their families with financial services for over 23 years. Joining MetLife Financial Services in 1994, she created and presented empowering informational seminars and workshops to inform, support and inspire “Women Financially”. She continues to develop plans and options for women, their businesses and families.

Cheri joined Michael J. Lucia and Associates in 2011, welcoming the opportunity to partner with the thriving, comprehensive financial services organization to provide an institutional level of service that offered a more personal experience for her clients.

Throughout the years, Cheri’s philosophy has remained the same. She believes client relationships must be steeped in trust. She understands her client’s financial goals and what is most important to them. Maintaining a client-centered practice, her client’s needs come first. Cheri supports guides and educates her client in making informed financial decisions for today and the future!

Cheri offers securities through Brokers International Financial Services, LLC, Member FINRA, SIPC. Brokers International Financial Services, LLC and Michael J. Lucia & Associates are not affiliated. CA Insurance License #0B42369